Industry
Accountancy websites that qualify before the first meeting
Your problem is rarely a shortage of enquiries. It is enquiries from the wrong businesses at the wrong size, each costing an hour of partner time to decline politely. The site can do that filtering for you.
- Service pages that describe who each service is for
- Enquiry forms that establish fit before a meeting is booked
- Sector pages where you have genuine specialism
- Deadline-driven content that arrives when clients need it
What should an accountancy website actually do?
Filter. Most practices get enquiries from businesses too small to serve profitably, or in sectors they do not handle, and every one costs partner time to decline. A well-built practice site states plainly who each service is for, what a typical client looks like, and what an engagement involves — so the wrong prospects self-select out and the right ones arrive already half-convinced.
- Each service page states who it is for and who it is not for
- The enquiry form captures business size, sector and current arrangement
- Fewer, better-qualified enquiries beat a higher raw count
Common problems
What is usually wrong with practice websites
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A list of compliance services
Accounts, tax returns, payroll, VAT — identical to every competitor's list, and telling a prospective client nothing about fit.
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No indication of client size
So sole traders enquire about services designed for companies with thirty staff, and both parties waste a meeting.
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Fees never mentioned
Not even a structure or a starting point, which means every enquiry has to reach a conversation before either side can assess viability.
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Sector claims with nothing behind them
Twelve industries listed on one page, none with any content demonstrating actual understanding of that sector.
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Content stops after launch
A news section with three posts from the year the site was built, which is worse than no news section.
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No clear engagement path
A contact form, and no explanation of what happens after someone uses it.
What we build
Structure that produces better enquiries
Services
- A page per service with a defined audience
- What a typical client at that service looks like
- What the engagement involves and what you need from them
- Fee structure or starting point where you are willing to state it
Specialism
- Sector pages only where genuine expertise exists
- The specific issues that sector faces
- Software and systems you work with
- Honest scope, so you attract the right work
Qualification and content
- Enquiry form capturing size, sector and current arrangement
- A stated route from enquiry to engagement
- Deadline-driven guides published ahead of the deadline
- Content your team can update without a developer
Fees
Saying something about price beats saying nothing
Very few practices publish full fee schedules, and there are good reasons for that. But saying nothing at all means every enquiry — including the ones that were never viable — has to consume a meeting before either side can tell.
A middle position works well: state the fee structure, indicate a starting point for each service, and explain what moves the number. Prospects who cannot afford you stop enquiring, which costs you nothing you wanted. Prospects who can arrive already comfortable with the range, and the first meeting is about the work rather than about whether they can afford to be there.
- Explain the structure: fixed fee, monthly, or hourly and when each applies
- State a starting point per service rather than a full schedule
- Describe what increases the fee, so the range is credible
- Review the figures on a schedule so they never go stale
Regulated claims
What we will not write about your practice
Accountancy is a regulated profession, and claims about qualifications, professional body membership, licensed activities and outcomes carry real consequences. We will not draft copy asserting credentials, guaranteeing tax outcomes, or describing regulated activities we cannot verify.
Everything about your qualifications, memberships, regulated status and service scope is written from information you provide and approved by you before publication. Where a draft looks like it could stray into a claim needing review, we will flag it rather than publish it and hope.
Questions
Accountancy website questions
Should we publish our fees?
Do sector pages actually help?
How do we keep content current without it becoming a burden?
Can the site integrate with our practice software?
Should we have a client portal?
Related
Also relevant
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Law firm websites
The other professional services sector, with a different emotional starting point.
Law firm websites -
Custom web development
For client portals and onboarding workflows beyond a standard website.
Custom development -
WordPress development
The platform behind most practice sites, so your team can publish guides themselves.
WordPress development
Want better-qualified enquiries?
Tell us what a good client looks like for your practice and what you are currently getting instead. That gap is what we build against.