WooCommerce or Shopify: how to choose well
Both platforms are good. The wrong one is expensive. Here is the decision framework we use in discovery, including the three questions that settle it more often than any feature comparison.
Insights
Guides written from the work, not from a keyword list
Longer pieces on the decisions that actually cost people money: choosing a platform, planning a redesign, diagnosing a slow site, and knowing when to repair rather than rebuild.
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Why your WordPress site is slow, and how to find out
Installing another caching plugin is the most common response to a slow WordPress site and one of the least effective. Here is how to find the actual cause, in the order the causes usually occur.
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What a website rescue diagnostic actually includes
When a site is broken, slow or compromised, the temptation is to start fixing. That is usually the expensive route. Here is what a structured diagnostic covers and why it is charged as its own piece of work.
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Website redesign checklist: what to do first
Most redesigns fail in the planning, not the build. Here is the work that has to happen before anyone opens a design tool, including the URL audit that stops a launch quietly destroying your search traffic.
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